- a case study -
Defining the Scope
Stone Mosaics has been in business for over ten years and their website has been active for nearly as long. In that time they have garnered a high level of search engine visibility with relevant queries. The main goals that they set out for Fueled on Bacon to accomplish were as follows:
- A modern redesign of their website.
- Preserving their established SEO and URL sitemap.
- Present all of the products that they offer to their vendors in a highly organized and categorized system of “showroom” style galleries.
Building an Online Catalog
We chose to use WordPress for this project. It’s wide use, open source community, and vast plugin library provided an effective tool set to manage a large collection of product information and galleries, as well as a clear dealer application process. We set out to recreate the exact same site map in order to protect their established SEO, while re-imagining and adding to the page hierarchy as a way to better organize their catalog with additional products for 2017. The greatest challenge was making sure all of the previous content matched exactly to their newly pressed physical catalog so that their vendors could easily show choices referencing both mediums.
Cups of Coffee
Stone Mosiacs were very excited with the final product at launch. We built them a clean, solid site that has, since its completion, experienced a substantial amount of traffic (around 2,500 visitors per month). It is meant to be easily navigable where current vendors and the uninitiated alike can locate what they are looking for. Not only is the site structurally sound, it is also visually appealing with the addition of tasteful usage of animations and rollover states.